Job Overview:
We are seeking a talented SEO & Digital Marketing Specialist to join our team. This role necessitates a combination of technical SEO expertise, digital marketing acumen, and content creation skills to amplify our clients' online visibility and engagement.
Key Responsibilities:
SEO Management: Conduct thorough keyword research, optimize on-page elements (such as meta tags, headings, and URLs), and execute off-page strategies to enhance rankings and visibility.
Technical SEO: Monitor website performance, ensuring optimal speed, responsiveness, and user experience.
Analytics & Reporting: Analyze website traffic and user behavior, generating reports to track progress and guide strategy adjustments.
Digital Marketing Strategy: Collaborate on the development of digital marketing strategies, integrating SEO, content marketing, and PPC campaigns to achieve business objectives.
Campaign Execution & Optimization: Implement and oversee marketing campaigns across various channels, emphasizing audience targeting, performance tracking, and conversion optimization.
Content Creation & Optimization: Generate and optimize high-quality content for digital platforms, incorporating SEO best practices to improve organic search performance.
Continuous Learning: Remain abreast of the latest industry trends, tools, and best practices in SEO and digital marketing.
Requirements:
Bachelor's degree in Marketing, Communications, or a related field.
Demonstrated experience in SEO, digital marketing, and content creation.
Proficiency in Google Analytics, keyword research tools, and SEO best practices.
Exceptional writing, editing, and communication abilities.
Capacity to analyze data, recognize trends, and make data-driven decisions.
Creative thinker capable of working independently and collaboratively.
