Key responsibilities:

A. Social Media Management:

1. Develop a social media content strategy aligned with our brand objectives
2. Create captivating and visually appealing content for platforms such as Facebook, Instagram, Twitter, and LinkedIn
3. Plan and schedule social media posts in advance using social media management tools
4. Monitor and engage with our social media community by responding to comments and messages
5. Analyze social media performance metrics and adjust strategies accordingly

B. Content Creation:

1. Generate innovative and creative ideas for website blogs, articles, and email marketing campaigns
2. Write and edit high-quality content that aligns with our brand voice and target audience
3. Conduct thorough research to ensure accuracy and provide valuable insights
4. Collaborate with internal teams to gather information and understand their content needs
5. Optimize content for search engines (SEO) and ensure it meets best practices

C. Visual Content Development:

1. Work closely with graphic designers to create visually appealing graphics, images, and videos for social media and website content
2. Edit and enhance visuals to maintain brand consistency and attract audience engagement

D. Content Distribution and Promotion:

1. Utilize social media scheduling tools and email marketing platforms to distribute content effectively
2. Monitor content performance and engagement metrics to identify opportunities for improvement
3. Implement strategies to increase content reach and engagement, such as influencer partnerships or paid promotion

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