ILIF Hotels & Resorts is looking for a creative and data-driven Social Media & Digital Marketing Executive to enhance our brand presence across digital platforms. The ideal candidate will manage Facebook, Instagram, WhatsApp, and email marketing campaigns, engage with our audience, and run paid ad campaigns to drive bookings and brand awareness.
Key Responsibilities:
1. Social Media Management & Content Creation
- Develop and execute social media strategies across Facebook, Instagram, and WhatsApp.
- Create engaging reels, posts, and stories to highlight hotel experiences, offers, and guest reviews.
- Monitor and respond to comments, messages, and guest inquiries on all platforms.
2. Paid Campaigns & Digital Advertising
- Run and optimize Facebook & Instagram Ads (Meta Ads) to increase hotel bookings and brand visibility.
- Analyze campaign performance and adjust strategies to maximize ROI.
- Use WhatsApp marketing tools to engage potential and past guests with exclusive deals.
3. Email & Message Marketing
- Develop and execute email marketing campaigns to target new and repeat guests.
- Use SMS & WhatsApp marketing for promotions, offers, and guest engagement.
- Track and analyze open rates, CTRs, and conversions for continuous improvement.
4. Performance Tracking & Growth Strategies
- Analyze social media insights and ad performance to optimize campaigns.
- Track engagement metrics and create monthly performance reports.
- Research the latest digital marketing trends to keep ILIF ahead of competitors.
5. Collaboration & Branding
- Work with the hotel operations team to promote special events and seasonal offers.
- Maintain brand consistency across all digital platforms.
- Collaborate with influencers and travel bloggers for promotional partnerships.
Who Can Apply?
1. Freshers or candidates with 0-2 years of experience in social media and digital marketing.
2. Strong knowledge of Facebook, Instagram, and WhatsApp marketing.
3. Experience with Meta Ads Manager and running paid campaigns.
4. Basic understanding of email marketing tools (Mailchimp, HubSpot, etc.).
5. Creative mindset with good graphic design and video editing skills (Canva, CapCut, etc.).
Why Join ILIF Hotels & Resorts?
1. Work in a fast-growing hospitality brand across Alibaug, Lonavala, Mahabaleshwar & more.
2. Gain hands-on experience in social media, ads, and digital marketing.
3. Opportunity to create and execute real campaigns with real impact.
4. Career growth into Digital Marketing Manager & Brand Strategist roles.
ILIF Hotels and Resorts is a hotel chain based in Maharashtra with a network of about 50 franchised and leased hotels, resorts, and vacation properties with approximately 500+ rooms. We operate hotels ranging from upscale to economy. With a sharp aim to cater to vacationers, the chain properties are in close proximity to sightseeing places. The properties under this chain maintain certain quality standards by offering amenities like a swimming pool, Wi-Fi, an in-house restaurant, CCTV surveillance, and more.
