Job Title: Social Media Executive
Experience: 1.5 to 2 years
Roles and Responsibilities: -
The Social Media Executive will be involved in deliverables across multiple client accounts which includes the following activities:
1. Develop, implement, and optimize social media strategies & operations across all social media platforms (including but not limited to Facebook, Instagram, LinkedIn) that aligns with the company s brand messaging and goals. Awareness about YouTube and Pinterest is a plus.
2. Schedule posts, videos, reels & stories on clients Social Media platforms.
3. Manage and monitor the company s as well as client s social media accounts, including tracking performance metrics and providing insights and recommendations for improving engagement and reach.
4. Develop and execute social media campaigns and promotions that align with the company s and client s marketing strategy.
5. Stay up-to-date with industry trends and best practices for social media marketing and provide recommendations for improving the social media strategy.
6. Use social media management tools, such as Meta Suite, Hootsuite, Buffer, and Sprout Social, to schedule and publish content, monitor engagement, and track metrics.
7. Proficiency with Instagram tools, features and Instagram analytics as it is highly in trend amongst the brands.
7. Identify, manage, and collaborate with influencers and brand ambassadors to expand reach and credibility.
8. Support client relationships and pitches / decks & respond to client queries and needs.
9. Involvement in client shoots and project planning to drive client brand engagement metrics.
10. Suggest ideas to drive client marketing ROI, while leveraging key social media trends.
11. Collaborate & coordinate with internal team & external partners to manage client deliverables.
Skills Required: -
- Proficiency in Excel, Word, PowerPoint, Google docs
- Hands-on experience in content management
- Good copywriting and creative content (text, image and video) skills
- Analytical, Reporting and multitasking skills
- Good people and relation management skill
- Strong written and verbal communication skill
Working Pattern: -
- Shift timings will be 09:30 am to 6:30 pm
- The salary will be as per the industrial standards
- Work from office
- 5 days working
Since 2017, OTFCoder has been working with multiple clients to deliver comprehensive digital solutions using the Laravel framework across various industries. From its inception, the company has been founded on the core principle of developing and implementing innovative ideas that drive progress for clients and enrich lives through enterprise solutions. We assist organizations in combating the detrimental impact of complexity and creating new avenues for innovation and growth by offering software solutions for website development, integration of third-party APIs, mobile application development, ERP solutions, e-commerce solutions, CMS solutions, and marketing solutions using PHP.
