1. Collaborate with the marketing team to develop content ideas aligned with brand goals, seasonal promotions, and jewelry trends
2. Stay updated on social media trends, jewelry industry trends, and competitor activity to ensure content remains relevant and engaging
3. Plan, shoot, and edit high-quality short-form videos and photos featuring jewelry pieces in various settings, including in-store, studio, and lifestyle contexts
4. Use creative storytelling and visual techniques to highlight the craftsmanship, beauty, and unique features of jewelry
5. Manage all aspects of content production, from pre-production to post-production
6. Schedule and post content on social media channels, ensuring consistency and optimal timing for each platform
7. Measure results and create comprehensive reports to help the team improve and iterate based on feedback