Social Media Marketing Executive Job

Designation: Social Media Marketing Executive

The responsibilities of a social media executive include:

Handle SMO & SEO both on-page and off-page for the brand
Social media executive skills

Handling Google Ads and Meta Ads
Hands on experience in Facebook, Instagram Ads creation

Ensuring the social media channels in use have regular, high quality and creative content output by maintaining page hygiene and consistency
Managing queries and messages, replying to people and engaging with audiences, known as community management along with passing on leads to call center for conversion
Scheduling and deliver messages through an up-to-date content calendar/ social media calendar
Working with the wider marketing team to help deliver key messages and support on marketing campaigns and activity
Implementing Performance Marketing on social media and delivering results according to Leads target month-on-month basis
Analysing and report back on content, looking at key performance indicators and
content types to make recommendations
Creating strong written posts that have excellent grammar and spelling that grab the
attention of the audience
Working with other visual media designers to create exciting, empathetic content that
helps achieve the business aims
Staying up to date with all developments in social media, such as legal changes, new
platforms and new features introduced
Having a strong grasp of written English, including grammar and spelling. Being able to write in language that fits an audience, showing understanding, knowledge and nuance makes a huge difference to the effectiveness of content
Creative thinking
Time management and management of multiple different social media channels, potentially across multiple clients or time zones
Good social media analytics go into granular levels of insights into every type of activity
Communication
Ensure adherence of branding guidelines of company throughout all social media channels

Information above is Internshala's interpretation and paraphrasing of what we found on the shared link.