Social Media Marketing Manager Fresher Job

Key responsibilities:

1. Content Strategy and Creation: Develop and implement a robust content strategy across all of Lazy Yatra's social media platforms.
2. Audience Engagement and Community Management: Building and nurturing a community around the brand on social media is a crucial responsibility. The manager should actively engage with followers, respond to comments and messages, and foster meaningful conversations. They must be adept at understanding the audience's preferences, addressing inquiries, and managing any potential issues or crises that may arise.
3. Analytics and Performance Monitoring: A Social Media Marketing Manager needs to analyze the performance of social media campaigns and initiatives. This involves using analytics tools to track key metrics, such as reach, engagement, conversion rates, and audience demographics. By interpreting data, they can identify successful strategies, optimize underperforming ones, and provide insightful reports to demonstrate the impact of social media efforts on overall marketing goals. Regularly monitoring analytics helps in making data-driven decisions for future campaigns and improving the overall social media strategy.

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