Social Media Marketing Specialist Job

Key responsibilities:

1. Content creation and strategy:
- Develop and implement a content calendar for Instagram, Facebook, and LinkedIn
- Create engaging, relevant, and consistent content, including graphics, videos, and written posts that align with the brand's voice and objectives

2. Engagement and growth:
- Respond promptly to customer inquiries and comments
- Implement strategies to grow our followers and enhance engagement metrics
- Work closely with influencers and brand ambassadors to run campaigns

3. Analysis and reporting:
- Track and analyze the performance of all social media campaigns
- Provide monthly reports with insights and recommendations for improvements

4. Content marketing:
- Collaborate with the team to produce high-quality blogs, newsletters, and other content forms
- Optimize content for SEO to increase organic reach
- Distribute content across various channels to attract and retain an audience

5. Ad management:
- Develop, implement, and manage ad campaigns on the mentioned platforms
- Monitor budgets, and ensure ad spending is optimized for maximum ROI

6. Collaboration:
- Work with other departments (like sales and product) to ensure a cohesive brand voice and message
- Coordinate with graphic designers, videographers, and external agencies when needed

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