Are you a seasoned social media strategist with a passion for crafting compelling content and driving engagement? Join our dynamic team as we expand our digital presence. As a social media strategist, you'll be responsible for developing comprehensive platform strategies, conducting in-depth audience research, and leading content creation efforts across various social media channels.
Key responsibilities:
1. Develop and implement platform-specific strategies to maximize our presence on key social media channels
2. Conduct thorough audience research and analysis to identify target demographics, behaviors, and preferences
3. Lead content strategy initiatives, including brainstorming sessions, content calendars, and editorial planning
4. Oversee the creation of high-quality content, collaborating with designers, copywriters, and multimedia specialists
5. Monitor and analyze performance metrics, adjusting strategies as needed to optimize engagement and conversion rates
6. Stay updated on industry trends, platform updates, and emerging technologies in social media marketing
7. Act as a brand ambassador, ensuring consistency in messaging, tone, and visual identity across all social media platforms
8. Foster community engagement and manage relationships with influencers and brand advocates
9. Utilize your design skills to conceptualize and create visually appealing content that aligns with brand guidelines
Skill(s) required
CanvaEffective CommunicationInstagram MarketingLinkedIn MarketingSocial Media MarketingTime Management