1. Strategic Planning:
- Develop and implement comprehensive social media strategies aligned with business goals.
- Define target audiences, platform-specific approaches, and campaign objectives.
2. Content Creation & Management:
- Oversee the creation of high-quality, engaging, and brand-consistent content (text, images, videos, etc.) for social platforms like Instagram, Facebook, LinkedIn, Twitter, Pinterest, and TikTok.
- Collaborate with designers, photographers, and content writers for visual and written content.
3. Campaigns & Ads:
- Plan, launch, and monitor paid social media campaigns to achieve specific KPIs such as leads, conversions, and brand awareness.
- Optimize campaigns using performance metrics and analytics tools.
4. Community Engagement:
- Monitor, respond, and engage with the community across platforms to foster relationships.
- Manage and mitigate negative comments and feedback professionally.
II. Public Relations (PR)
1. Media Outreach:
- Build and maintain strong relationships with journalists, influencers, and media outlets.
- Draft press releases, media kits, and pitches for new launches, events, and campaigns.
2. Event Management:
- Plan and execute PR events, influencer collaborations, and brand activations to enhance public presence.
3. Reputation Management:
- Monitor online and offline media coverage to ensure a positive brand image.
- Address and manage any potential PR crises promptly and effectively.
III. Analytics and Reporting
1. Performance Tracking:
- Measure and analyze the success of social media and PR efforts using analytics tools like Google Analytics, Facebook Insights, and third-party applications.
- Provide detailed monthly reports highlighting performance metrics, insights, and recommendations.
2. Trend Analysis:
- Stay updated on emerging trends, platform changes, and audience behavior to continuously optimize strategies.
3. Collaboration
- Work closely with internal teams such as content writing, design, and sales to align campaigns with broader marketing objectives.
- Coordinate with external agencies and freelancers for PR or content development tasks as needed.
Skill(s) required
English Proficiency (Spoken)English Proficiency (Written)MarketingMarketing Strategies Social Media Marketing
Rudralife, established in 2001, is a pioneering organization engaged in promoting and creating awareness amongst the masses. Rudralife is the most talked-about organization in print and electronic media. Apart from being the world's leading organization and an authority on Rudraksha, Rudralife also has four registered trade-marked products to its credit. It provides genuine and high-quality Rudraksha beads which have been tested in and certified by an ISO 9001: 2015 accredited laboratory. It is the only organization that is regularly involved in scientific research on this age-old spiritual healing bead. It adopts an expert strategy of recommending Rudraksha to wear, which has resulted in innumerable testimonials to date. Rudrakshas recommended by Rudralife are being worn by eminent professionals, businessmen, industrialists, sportspersons, actors, politicians, and spiritual personalities with excellent results.
