Video Editor Job

As the 'Lead Video Editor' at BetterWay, you will co-create and shape the BetterWay brand's presence across social media platforms, namely Instagram, LinkedIn, and YouTube. The aim is to build a credible, conversation-worthy brand around natural and holistic wellness for urban Indians.

We envision the BetterWay social brand to be the default destination for all things Ayurved and healthier living for 20 million+ Indians who are tied to the new urban living setup. In essence, as a resident editor, you are not just a contributor but a storyteller, strategist, and brand advocate.

You will be able to channelize your passion for storytelling and your understanding of marketing principles to develop creative concepts that not only educate your target audience but also inspire wellness and holistic living.

Your editing prowess will bring the essence of Ayurveda to life, fostering a deeper connection with our audience and guiding them on their journey to well-being.

Key Responsibilities:

1. Video Content Creation:
- Edit raw footage to produce high-quality, visually compelling, short and long-form video content for digital marketing, social media, website, and promotional purposes
- Utilize an array of editing techniques, motion graphics, transitions, and high-impact video work to enhance the overall quality and impact of the videos
- Identify the scope for improvement and then tweak and edit finished content to improve their performance and conversion
- Ensure video content is optimized for the platforms and digital channels it is created for
- Ensure consistency in style, tone, and brand identity across all video projects to reinforce the company's image and values
2. Creative Ideation & Research:
- Contribute to brainstorming sessions and provide creative ideas and suggestions to enhance visual content
- Dive into research, understand the needs of our target audience, and create tailored deliverables
- Demonstrate creativity in storytelling to evoke emotions through visually compelling narratives

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