At The Wellbeing Collective, we're dedicated to enhancing lives through accessible and impactful lifestyle solutions. We believe everyone deserves to live a happier, healthier life. Our inaugural brand, Gutsy, was born from this mission, by addressing the prevalent issue of poor gut health caused by modern lifestyles. Gutsy offers scientifically formulated synbiotic supplements that combine probiotics, prebiotics, and essential nutrients to nourish your gut microbiome, restoring balance and promoting optimal well-being. We're committed to providing transparency, care, and innovation in this space as we empower individuals to achieve holistic wellness.
We are seeking a 'Creative Copywriter' with Direct-to-Consumer (D2C) FMCG brand experience. You will craft engaging, brand-aligned content across multiple platforms. This role requires a deep understanding of storytelling, social media trends, and brand voice. They will work closely with the social media manager to produce content that resonates with our audience, from campaign concepts to social media posts and ad copy.
This position is ideal for someone who loves what they do and is ready for career growth on steroids. If you love working in fast-paced environments, relish the freedom of creativity, and can confidently take ownership of your work and deliver results, this is the perfect opportunity for you.
Key Responsibilities:
1. Brand Storytelling: Develop engaging, on-brand copy for social media, ads, PR materials, and influencer campaigns that connects with consumers of D2C FMCG products.
2. Campaign Development: Collaborate with the Social Media Manager and marketing team to conceptualize creative campaigns that drive engagement and visibility.
3. Social Media Copy: Write attention-grabbing copy for Instagram, Facebook, Youtube, LinkedIn and Twitter. This includes scripts for reels, videos and static posts.
4. PR & Influencer Copy: Create compelling copy for PR outreach and influencer collaborations to increase brand awareness and engagement.
5. Creative Concepts for Ads: Work closely with the marketing team to brainstorm and write copy for digital ads, ensuring it's both creative and conversion-driven.
6. Email & WhatsApp Campaigns: Write emotionally engaging, creative copy for email and WhatsApp marketing campaigns that resonate with the audience.
7. Trend Adaptation: Stay ahead of social media and content trends, ensuring that Gutsy's messaging remains relevant, and impactful.
At The Wellbeing Collective, we're dedicated to enhancing lives through accessible and impactful lifestyle solutions. We believe everyone deserves to live a happier, healthier life. Our inaugural brand, Gutsy, was born from this mission, by addressing the prevalent issue of poor gut health caused by modern lifestyles.
Gutsy offers scientifically formulated synbiotic supplements that combine probiotics, prebiotics, and essential nutrients to nourish your gut microbiome, restoring balance and promoting optimal well-being. We're committed to providing transparency, care, and innovation in the space as we empower individuals to achieve holistic wellness.
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