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Digital Marketing Associate Job

Actively hiring

Digital Marketing Associate

Upstep Academy

Mumbai

Start date

Starts Immediately

CTC (ANNUAL)

₹ 4,50,000 - 5,20,000 ₹ 4,50,000 - 5,20,000 /year

Experience

1-3 years

1-3 years experience

Apply By

7 Dec' 24

Posted just now

Job

Be an early applicant

About the job

Key Responsibilities:

1. Campaign Strategy: Develop and implement email marketing strategies that align with the academy's goals, targeting various audience segments effectively.
2. Email Content Creation: Craft engaging, personalized email content, including newsletters, promotional campaigns, onboarding sequences, and re-engagement emails.
3. Automation and Segmentation: Design and manage automated email workflows, segmenting lists based on user behavior, demographics, and engagement levels to optimize campaign performance.
4. Performance Analysis: Track and analyze email campaign metrics (open rates, click-through rates, conversions, etc.) and generate reports to assess the effectiveness of campaigns and suggest improvements.
5. A/B Testing: Conduct A/B tests to optimize subject lines, content, call-to-actions, and send times to improve overall email performance.
6. Compliance: Ensure all email communications comply with relevant data protection regulations (e.g., GDPR) and email marketing best practices.

Skill(s) required

Content Writing Copywriting Email Marketing

Earn certifications in these skills

Learn Email Marketing

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Who can apply

1. Candidates with minimum 1 years of experience.

Other requirements

Qualifications:

Proven experience in email marketing, preferably in the education, e-learning, or gaming sectors.

Proficiency in email marketing platforms such as Mailchimp, HubSpot, or similar tools.

Strong copywriting skills with the ability to create engaging and persuasive email content.

Understanding of email marketing metrics and ability to interpret data to drive decision-making.

Experience with email automation, segmentation, and A/B testing.

Basic knowledge of HTML/CSS for email template customization is a plus.

Familiarity with chess or a strong interest in learning the game is an advantage.

Excellent organizational skills and the ability to manage multiple campaigns simultaneously.

Salary

Annual CTC: ₹ 4,50,000 - 5,20,000 /year

Number of openings

About Upstep Academy

Website

Upstep Academy is one of the leading chess training institutes in the world. We have 20,000+ students and provide online personal & group training and school training. We are in the market since 2003 and Upstep is an established name in imparting learning & organizing inter-school chess tournaments. We are based in Mumbai and Bangalore with 40 training centers, 27 schools associated with us, 4000+ students from top schools from India, and 1000+ overseas, and organized 100+ tournaments in Mumbai and Goa.

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Hiring since June 2022

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