Digital Marketing Associate Job

About the job
Company Description
LeadMint is a dynamic force in the AdTech landscape located in Noida. We are passionate creators driving innovation and results. We have developed exciting app inventory like LoftLime; a platform that transforms engagement into tangible rewards. Our commitment extends to AdJump, an innovative Ad Monetization platform connecting developers and publishers to lucrative opportunities. At LeadMint, we combine creativity with technology to deliver seamless digital experiences that engage users.

Key Responsibilities:

1. Create and Monitor Google Ads and META Ads campaigns across various platforms, including Google Ads, and social media advertising channels.
2. Conduct keyword research, ad copy creation, and landing page optimization to improve campaign performance and achieve KPIs.
3. Monitor and analyze campaign metrics, such as click-through rate (CTR), conversion rate, and cost per acquisition (CPA), to identify areas for improvement and optimization.
4. Implement A/B testing methodologies to refine ad creatives, targeting parameters, and bidding strategies.
5. Working on SEO and keyword optimization.

Qualifications:

1. Bachelor's degree in Marketing, Advertising, Business, or a related field.
2. Proven experience managing Google Ads and PPC campaigns, with a strong understanding of SEM principles and best practices.
3. Google Ads certification and proficiency in Google Analytics is a plus.
4. Excellent analytical skills, with the ability to interpret data and draw actionable insights to improve campaign performance.

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