Digital Marketing Executive Job

Key responsibilities:

1. Develop, manage, and optimize paid digital campaigns on platforms such as Google Ads, Facebook, Instagram, and LinkedIn.
2. Create, curate, and manage content across all digital channels, including social media, website, and email marketing.
3. Conduct keyword research and optimize content for SEO and SEM.
4. Analyze and report performance metrics from various digital campaigns using tools like Google Analytics, SEMrush, or HubSpot.
5. Implement and manage email marketing campaigns, including building email lists, creating emails, and reporting on performance.
6. Coordinate with design, content, and product teams to create promotional materials and ensure brand consistency.
7. Stay up to date with digital marketing trends and tools to improve campaigns and strategies.
8. Manage social media accounts, monitor engagement, and interact with followers.
9. Conduct A/B testing to evaluate the performance of digital marketing strategies.
10. Handle online reputation management and work on improving the company's brand presence online.
11. Oversee website maintenance and improvements, including landing page optimization and UX/UI enhancements.

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