We are seeking a highly skilled 'Digital Marketing Expert' to join our dynamic team. This role is crucial in driving our online presence and maximizing our digital advertising efforts. The ideal candidate will have a deep understanding of Google Ads, social media advertising, and overall digital marketing strategies. You will be responsible for creating, managing, and optimizing campaigns to drive traffic, engagement, and conversions.
Key responsibilities:
1. Develop, implement, and manage comprehensive Google Ads campaigns.
2. Create and manage social media advertising campaigns on platforms like Facebook, Instagram, LinkedIn, and others.
3. Monitor and analyze campaign performance, making data-driven adjustments to optimize results.
4. Collaborate with the content team to ensure consistent messaging and branding across all digital platforms.
5. Conduct keyword research, A/B testing, and audience segmentation to refine targeting strategies.
6. Prepare regular reports on campaign performance, KPIs, and ROI.
7. Stay up-to-date with the latest digital marketing trends and best practices.
Skill(s) required
Digital MarketingSearch Engine Marketing (SEM)Search Engine Optimization (SEO)Social Media Marketing
CogCons is a context-aware technology company. It is first-of-its-kind to bring your social connections and smart devices together on a single platform. By bringing them together on a single platform, COGCONS addresses some of the complex problems in day-to-day life. It leverages emerging technologies such as AI, IoT, and edge computing to detect the context in real-time. COGOCNS's Smart Home Automation products empower users to control their home's electrical appliances like fans, lights, ACs, geysers, water motors, and doors & curtains.
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