Digital Marketing Manager Job

Key responsibilities:

1. Develop and implement a data-driven marketing strategy across various channels, including SEO, social media marketing (paid & organic), PPC advertising, and email marketing.
2. Conduct market research to understand target student demographics, interests, and pain points.
3. Create compelling content (written, visual, and video) that resonates with target audiences and effectively communicates the value proposition of our programs.
4. Manage and optimize website content for search engines (SEO) to improve organic traffic and lead generation.
5. Oversee social media presence across various platforms, develop engaging content calendars, and manage paid social media advertising campaigns.
6. Manage and optimize PPC campaigns across relevant platforms (e.g., Google Ads, social media advertising) to generate qualified leads.
7. Analyze marketing campaign performance using data analytics tools and reports to identify areas for improvement and ROI measurement.
8. Collaborate with internal teams (sales, operations, and program development) to ensure alignment and effectiveness of marketing initiatives.
9. Stay up-to-date on the latest digital marketing trends and technologies.

1