Digital Marketing Specialist Job

Key responsibilities:

1. Plann, execute and manage social media strategies to increase brand awareness and engagement
2. Do content creation, scheduling posts, analyzing engagement data, and interacting with the community
3. Stay updated with the latest social media trends and algorithm changes to reach and grow the audience effectively
4. Manage and optimize Facebook and Google Ads, including setup, targeting, and budgeting
5. Analyze performance metrics to enhance campaign effectiveness and ROI
6. Create visually appealing and brand-consistent graphics for various digital platforms

Requirements

1. The candidate should have a strong command of Canva, a popular graphic design tool
2. The candidate should also be skilled in designing social media posts, banners, infographics, and other marketing materials that engage and attract the target audience
3. Familiarity with Canva's latest features and the ability to adapt quickly to new design trends are pluses
4. Experience with A/B testing, pixel tracking, and retargeting is essential.

Note: The role requires expertise in social media marketing across platforms like Facebook, Instagram, LinkedIn, and Twitter.

2