1. User Acquisition: Develop and execute strategies to drive app installations and website traffic using ASO, PPC, SMM, and other paid advertising channels
2. Campaign Management: Plan and implement marketing programs and promotions to increase Lifetime Value (LTV) by engaging users and minimizing churn
3. Lead the Charge: Implement the vision for our app and web products, prioritizing both a fantastic UX and alignment with the company's goals of building valuable tools for our consumers
4. Competition Mapping: Stay updated on the competitive landscape and market trends
5. Brand Campaigns: Execute brand and tactical campaigns to boost user engagement
6. Data-Driven Decisions: Leverage your analytical skills to inform product development. You'll oversee data analysis processes, utilizing insights from ads data to guide growth strategies. Proficiency in at least one analytics tool (Google Analytics, Looker Studio, etc.) is a must
7. Collaboration: Work with the IT/Tech team to improve UI/UX for enhanced user experience. oversee website architecture, implement schema markup, and ensure mobile optimization
8. UX Champion: Be the user's advocate! Ensure a smooth and engaging experience for visitors, with a basic understanding of wireframing tools like Balsamiq or Figma.
9. Communication is Key: Clearly communicate product needs and results (backed by data!) to stakeholders, including senior management
10. Performance Tracker: Monitor key performance indicators (KPIs) to assess product success and identify areas for improvement
11. Resourceful & Efficient: Manage budgets and resources allocated for SEO and product development, ensuring optimal use of tools, technologies, and partnerships
Tools and Proficiencies You Must Have:
Data: Excel/ Google Analytics/ Tableau/ Looker Studio
Bonus Points if You Have:
Data Skills: Experience with SQL, Metabase, or Looker.
UX: Familiarity with UX design tools like Adobe XD, Sketch, Figma, or Hotjar.
A/B Testing Prowess: Experience with platforms like Optimizely or VWO.
Project Management Expertise: Familiarity with tools like Jira, Asana, or ClickUp.
Skill(s) required
Advanced ExcelDigital MarketingFacebook MarketingGoogle AnalyticsJiraSearch Engine Optimization (SEO)Social Media MarketingTableau
Shortlisted candidates will be required to complete an assignment that will test their problem solving skills, general business aptitude and understanding of data.
At StarsTell our vision is to ensure every person has guidance to navigate life with positive energy to achieve happiness. In today's complicated world, our customer's no longer know who they are and what they identify with. Understanding ourselves has become a challenge in itself. The villain in the story is the ups & downs every human being struggles with.
Our resolution is to help customers get a better understanding of their life's blueprint- through astrology and other wellness services. StarsTell.com is a premium e-commerce portal for online astrology and wellness consultation. StarsTell.com was established in 2005 to bring the power and potential of the internet to the astrology space. This innovative combination of cyberspace and astro-space has brought thousands of online customers and our vedic astrology together on a dedicated and easy-to-navigate platform. Our rich blend of products and services provides a wide spectrum of astrological & wellness services on demand.
