Digital Marketing Specialist Job

Key responsibiliites:

1. Design and implement integrated digital marketing strategies that encompass SEO, SEM, PPC, content marketing, social media, and email marketing to enhance brand visibility and engagement.
2. Conduct keyword research and SEO audits to optimize organic search and manage PPC campaigns for improved CPC and ROAS.
3. Produce SEO-friendly content and utilize analytics tools like Google Analytics and Tableau for performance monitoring and ROI reporting.
4. Execute targeted email campaigns with segmentation and A/B testing while developing dynamic social media strategies across platforms using scheduling tools.
5. Optimize website architecture and collaborate with developers to ensure compliance with SEO best practices.

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