Digital Marketing Specialist Job

Key responsibilities:

1. Manage Google and Meta Ads Campaigns to boost traffic, leads, and conversions
2. Research keywords, craft compelling ads, and optimize campaigns
3. Utilize advanced audience targeting and segmentation strategies
4. Implement various ad extensions and formats for enhanced visibility (e.g., site links, callouts, structured snippets)
5. Track conversions and analyze campaign performance using Google Ads and other analytics tools
6. Generate concise reports and provide actionable insights for campaign optimization
7. Stay updated on industry trends and best practices

Qualifications:

1. Bachelor's degree in Marketing, Advertising, Business, or a related field
2. Proven experience managing Google and Meta Ads campaigns with a focus on driving measurable results and ROI
3. Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions
4. Excellent communication skills with the ability to collaborate effectively with cross-functional teams
5. Detail-oriented with a passion for continuous learning and innovation in digital marketing
6. Experience with Google and Facebook Analytics and other digital marketing analytics tools is a plus

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