1. Develop and execute overall Amazon sales strategy to drive revenue growth and achieve sales targets.
2. Manage all aspects of the Amazon seller account, including product listings, inventory management, pricing, and promotions.
3. Optimize product listings for search visibility and conversion by optimizing keywords, product titles, descriptions, and images.
4. Conduct keyword research and analysis to identify high-opportunity keywords and optimize product listings accordingly.
5. Monitor and analyze sales performance, traffic, and other key metrics using Amazon Seller Central and other analytics tools.
6. Develop and execute advertising campaigns on Amazon, including Sponsored Products, Sponsored Brands, and Sponsored Display ads.
7. Monitor advertising performance, adjust bids and budgets, and optimize campaigns to maximize ROI.
8. Manage Amazon's Enhanced Brand Content (EBC) and A+ Content to enhance product listings and drive conversion.
9. Stay informed about changes to Amazon's policies, algorithms, and best practices and adjust strategies accordingly.
10. Monitor competitor activity and market trends on Amazon and identify opportunities for growth and optimization.
11. Collaborate with internal teams, including marketing, product development, and operations, to ensure alignment with overall business goals and objectives.
12. Provide regular reports and updates on sales performance, advertising effectiveness, and other key metrics to senior management.
13. Stay up-to-date with industry trends, best practices, and emerging technologies in the eCommerce and Amazon marketplace.
14. Identify opportunities for expansion into new product categories, markets, or international regions on Amazon.
15. Train and mentor team members on Amazon best practices, tools, and techniques.
Skill(s) required
Amazon Web Services (AWS)Data AnalysisSearch Engine Optimization (SEO)