1. Drive sales growth: As a Business Development Associate at PathoGenie, your primary responsibility will be to identify new business opportunities and develop strategic sales plans to achieve revenue targets. You will utilize Data Analysis and sales and marketing strategies to effectively promote our innovative products and services to potential clients.
2. Develop marketing strategies: You will play a crucial role in developing and executing comprehensive marketing strategies that align with PathoGenie's goals and objectives. By leveraging your knowledge of content marketing, you will create engaging and impactful campaigns to generate brand awareness and drive customer acquisition.
3. Conduct business analysis: Utilizing your business analysis skills, you will closely monitor market trends, competitor activities, and customer behavior to identify opportunities for growth and improvement. Based on your findings, you will provide insightful reports and recommendations to the management team, enabling informed decision-making and driving overall business success.
4. Build and maintain client relationships: Building strong relationships with key clients is essential to our success. You will be responsible for nurturing existing client relationships and actively seeking new partnership opportunities. By understanding and addressing their needs effectively, you will ensure client satisfaction and foster long-term partnerships.
5. Collaborate with cross-functional teams: As a team player, you will collaborate with various internal teams, including sales, marketing, and product development, to align strategies and ensure seamless execution. Your ability to effectively communicate and coordinate with these teams will be crucial in driving business growth and delivering exceptional customer experiences.
PathoGenie, a health tech venture founded by IIT Bombay alum, is a B2B company that focuses on helping pathology labs thrive in a cutthroat competitive space by transforming the organization into a nimble, automated, and data-driven next-gen lab. PathoGenie is leveraging the deep domain expertise of its core team to build new-age tech-based business solutions and products for the industry.
Health tech SaaS product development is at the forefront of the tech and product boom, and PathoGenie is building novel and next-gen SaaS products for pathology labs. If you want to work on innovative and challenging health tech products, then PathoGenie is the company you should consider. Also, we have an employee-first culture where we focus on the individual's learning curve and well-being!
