1. Assist in the execution of digital marketing campaigns under the guidance of senior team members. Develop, implement, and track digital marketing campaigns across multiple channels, including social media, email, and search engines. Help create and optimize content for digital campaigns, including social media posts, email newsletters, and website copy. Coordinate with the creative team to ensure all digital content aligns with brand guidelines and campaign objectives.
2. Assist in optimizing website content for search engines (on-page SEO) and monitor organic search performance. Help manage content calendars and ensure timely publication of blogs, articles, and other digital content.
3. Support the social media team by scheduling posts, monitoring engagement, and responding to comments or messages across platforms like Facebook, Instagram, Twitter, and LinkedIn. Assist in running social media ad campaigns, including targeting, budgeting, and performance tracking. Monitor social media trends and suggest new strategies to enhance brand presence.
4. Assist in the creation and distribution of email marketing campaigns, including newsletters, promotional emails, and automated campaigns. Segment email lists based on user behavior and demographics to improve campaign targeting and effectiveness. Track email marketing metrics, such as open rates and click-through rates, and generate reports to identify areas for improvement.
5. Assist in monitoring and analyzing the performance of digital marketing campaigns using tools like Google Analytics, Google Ads, and social media insights. Compile regular reports on campaign performance, highlighting key metrics and insights. Suggest data-driven improvements to optimize future campaigns.
6. Maintain and organize digital marketing files, assets, and documents. Coordinate with external vendors, freelancers, and agencies as needed. Assist in managing marketing budgets and invoices.
7. Stay up-to-date with the latest digital marketing trends, tools, and best practices. Participate in training sessions, webinars, and workshops to enhance digital marketing knowledge.
Skill(s) required
Digital MarketingEffective CommunicationEmail MarketingGoogle AdWordsGoogle AnalyticsMS-OfficeProblem SolvingSearch Engine Marketing (SEM)Search Engine Optimization (SEO)Social Media Marketing
1. Education: Bachelor’s degree in marketing, communications, business, or a related field.
2. Experience: 0-1 years of experience in digital marketing or a related role (internships or project work are acceptable).
3. Basic understanding of digital marketing concepts, including SEO, SEM, social media marketing, and email marketing.
4. Familiarity with digital marketing tools such as Google Analytics, Google Ads, social media management platforms, and email marketing software (e.g., Mailchimp).
5. Strong communication and organizational skills.
6. Attention to detail and ability to manage multiple tasks simultaneously.
7. Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
8. Creativity and a proactive approach to problem-solving.
Prishni Marketing (prishnimarketing.com) is a dynamic digital marketing agency dedicated to helping brands thrive online. We specialize in creating customized strategies that elevate brand visibility and drive growth.
Previously, we provided marketing services under our brand, CashOverflow Media (cashoverflow.in) which is also India's one of the top personal finance blogs.
CashOverflow is known for its practical advice and transparent insights, helping thousands of readers achieve financial independence.
Our work under CashOverflow was recognized for its impact and reach, building a loyal audience and earning industry accolades.
