Google & Facebook Ads Executive Fresher Job

Key responsibilities:

1. Develop advertising strategies in collaboration with the marketing team and clients, aligned with business goals and target audience
2. Conduct thorough research and analysis to identify target audience, keywords, demographics, and interests for effective campaign targeting and messaging
3. Create and set up Google and Facebook ad campaigns, including ad groups, targeting options, bidding strategies, and tracking mechanisms
4. Develop compelling and engaging ad creatives, headlines, and ad copy that resonate with the target audience and align with campaign objectives
5. Monitor and analyze campaign performance metrics, such as click-through rates (CTR), conversion rates, and return on ad spend (ROAS)
6. Implement optimization strategies to improve campaign performance
7. Conduct experiments and A/B tests to identify the most effective ad variations, landing pages, and targeting strategies. Implement findings to improve campaign performance
8. Monitor campaign budgets and allocate funds effectively to maximize ROI. Provide recommendations on budget adjustments based on campaign performance
9. Set up conversion tracking and reporting systems to measure the effectiveness of campaigns. Generate regular reports and provide insights to clients and internal stakeholders
10. Stay up-to-date with the latest trends, features, and best practices in Google and Facebook advertising. Implement new strategies and features to enhance campaign performance
11. Manage a team
12. Manage multiple ad campaigns simultaneously
13. Collaborate with the internal team to develop and execute comprehensive digital marketing strategies
14. Communicate regularly with clients to provide campaign updates and performance reports
15. Provide regular analysis of competitors' advertising strategies to ensure clients remain competitive

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