1. Demonstrate digital marketing knowledge and proficiency in marketing and promoting FMCG products from reputed brands
2. Possess strong marketing, branding, and relationship-building skills, along with excellent negotiating skills
3. Plan marketing and promotional activities for FMCG products, including budgeting and calendar planning
4. Manage, analyze, and report on market data, establishing requirements and formulating activities
5. Translate brand strategies into brand plans, positioning, and go-to-market strategies
6. Plan consumer engagement strategies for retail outlets, MT (Modern Trade), and franchise stores
7. Plan and execute product launches, BTL (Below The Line) activities, and promotional campaigns
8. Collaborate with branding strategy consultants, brand development, creative agencies, and retail marketing agencies
9. Build brand awareness through participation in local exhibitions, press, cable TV, newspapers, and outdoor media
10. Develop product positioning, market segmentation, and new market penetration strategies
11. Create and track marketing plans and programs to achieve and measure product growth
12. Monitor market trends, research consumer markets, and analyze competitor activities to identify growth opportunities
13. Monitor product distribution, availability, and consumer reactions
14. Analyze competitor and consumer activity to identify growth opportunities
15. Understand market demands and suggest product mix
16. Collaborate closely with the sales team for plan execution and tracking
17. Implement effective plans in the market to drive growth
Skill(s) required
Content MarketingDigital MarketingEmail MarketingMarketingSocial Media Marketing
Being passionate to serve healthy food and damn effective alternatives to existing artistically masked foods, we are a budding startup based in Ahmedabad, Gujarat. We are into manufacturing intriguing food products viz. sprouts flour mix, tea masala, multigrain flour mix, porridge mix, healthy bars, etc. which can easily be replaced in our routine eating practices and they bring along a lot of health benefits. For ages, we have been fascinated by our primeval eating habits and that's what gave birth to Ancient Roots India 'Bringing back the History'!
