1. Create, manage, and optimize Google Ads campaigns to meet marketing objectives
2. Monitor and analyze campaign performance, making data-driven adjustments to optimize bidding and keywords
3. Conduct regular keyword research to identify new advertising opportunities.
4. Improve ad copy and landing pages for higher conversion rates
5. Allocate and manage budgets efficiently across various campaigns to ensure cost-effective ad spend
6. Work with cross-functional teams to align Google Ads strategies with broader marketing campaigns and business goals
7. Stay updated with the latest Google Ads features, trends, and industry best practices
8. Monitor and report on key performance metrics, ensuring ROI goals are met
9. Develop PPC strategies to increase online visibility
10. Manage and optimize display campaigns across multiple devices
11. Report weekly to the reporting manager and provide a plan of action for the next week
Requirements:
1. Bachelor's degree in marketing, advertising, or a related field
2. Minimum of 2 years of professional experience in managing Google Ads campaigns
3. Google Ads certification and additional certifications in digital marketing platforms are a plus
4. Proficient in Google Ads and Google Analytics
5. Strong understanding of SEM practices, including keyword research and quality scores
6. Competent in using tools like Word, Excel, and PowerPoint for reporting and presentations
7. Excellent communication skills for effective collaboration with internal teams and clients
8. Strong analytical abilities to interpret campaign data and optimize for performance
9. Attention to detail and ability to manage multiple campaigns and deadlines
iCubes, with a dedicated team, is building an excellent agency in the field of website development and Internet marketing. We have expertise and excellence in WordPress development, Magento development, SEO, SEM, and email marketing.
