1. Conduct comprehensive audits of existing GTM and GA4 implementations, identifying areas for improvement and optimization
2. Design and implement tagging strategies, including data layers, triggers, tags, and variables within GTM
3. Integrate GA4 with other marketing and analytics platforms (e.g., Google Ads, Google Search Console, Data Studio)
4. Configure GA4 properties, data streams, events, conversions, and custom dimensions/metrics
5. Create custom dashboards, reports, and data visualizations in GA4 and Data Studio
6. Work on staying up-to-date with the latest developments in GTM, GA4, and web analytics best practices
We are a technology company diversified into managing web and mobile app development. More than 50 applications are live and deployed which include e-commerce, web applications, and mobile applications (iOS & Android).
