Growth Associate (Digital Marketing) Job

Key responsibilities:

1. Campaign Management:
Design, implement, and manage Facebook Ads and Google Ads campaigns
Conduct A/B testing and optimize campaigns to achieve the best ROI
Monitor and analyze campaign performance data to identify trends and insights

2. Data Analysis:
Use Google Analytics to track and report on key performance indicators (KPIs)
Analyze user behavior and conversion data to inform marketing strategies
Generate actionable insights from data to drive growth initiatives

3. Market Research:
Conduct market research to identify opportunities for growth and competitive positioning
Stay updated with industry trends, best practices, and new advertising platforms.

4. Reporting and Strategy:
Prepare detailed reports on campaign performance and present findings to the team
Collaborate with the marketing team to develop growth strategies and marketing plans
Assist in setting growth goals and measuring progress against them

5. Collaboration:
Work closely with the product, design, and content teams to ensure cohesive and effective marketing campaigns
Communicate campaign strategies, progress, and results to stakeholders

Core skills required:

1. Ads:
Proficiency in creating and managing Facebook ad campaigns
Strong understanding of targeting, bidding, and ad creatives

2. Google Ads:
Experience with Google Ads, including search, display, and video campaigns
Ability to perform keyword research and optimize ad copy

3. Google Analytics:
In-depth knowledge of Google Analytics and its application in tracking and reporting.
Ability to set up and analyze goals, funnels, and events.

4. Data Analysis:
Strong analytical skills with the ability to interpret complex data sets
Experience with data visualization tools and techniques

5. Excel:
Advanced proficiency in Microsoft Excel for data analysis and reporting
Ability to use formulas, pivot tables, and charts effectively

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