As a 'Growth Marketing Associate', you will be responsible for developing and executing growth strategies for Internshala and Internshala Trainings. You will work closely with the marketing, sales, design, and product teams to identify growth opportunities and implement effective campaigns.
Key Responsibilities:
1. Drive growth by building strategies across the customer lifecycle, including acquisition, activation, engagement, and enrollment
2. Analyze market trends and competitor activities to identify growth opportunities
3. Collaborate with the marketing team to design and implement effective campaigns
4. Monitor and report on key performance indicators, making data-driven decisions to optimize growth efforts
5. Engage with potential customers through various channels to promote our offerings
6. Assist in the creation of content and marketing materials tailored to our target audience
7. Develop and implement data-driven optimization strategies to enhance campaign performance, including A/B testing, segmentation, and targeting
Qualifications:
1. 1-3 years experience in a growth role, preferably within the education or skilling industry
2. Experience in analyzing data to derive actionable insights
3. Experience in operating and managing digital marketing tools and platforms
Please note that for outstation candidates, we provide PG accommodation for the first 7 days and also reimbursement of AC-3 tier train fare for relocation.
1. Familiarity with CRM software (Moengage, Clevertap, etc) and analytics tools (Google Analytics, Mixpanel, etc.)
2. Knowledge of sales and conversion optimization, including lead generation and nurturing, sales funnel optimization, and conversion rate optimization (CRO)
3. Knowledge of current trends in the Ed-Tech space
Salary
Duration:
Salary during probation:
After probation:
Annual CTC: ₹ 4,00,000 - 6,00,000 /year
Perks
Informal dress code 5 days a week Health Insurance
Internshala is a dot com business with the heart of dot org. Our platform aims to augment individuals' professional growth by helping freshers and experienced job seekers find employment opportunities, skill up, create a network, and build a meaningful career.
Our ed-tech platform, Internshala Trainings [https://trainings.internshala.com] offers short-term certification courses to help students, professionals, and job seekers upskill. We also offer beginner-friendly placement guarantee courses that come with industry-recognized certifications and a job guarantee. You can also check out Internshala Clubs [https://clubs.internshala.com] which is our social networking platform that allows students to connect with peers/professionals, share insights, and collaborate with like-minded individuals.
