1. Develop and implement comprehensive social media optimization strategies to improve the discoverability and reach of our brand, products, and services across platforms like Facebook, Instagram, Twitter, LinkedIn, and others
2. Conduct in-depth research and analysis of target audiences, competitors, and industry trends to identify relevant keywords, topics, and content opportunities.
Optimize social media profiles, bios, descriptions, and content to align with SEO best practices, effectively using relevant keywords and hashtags
3. Collaborate with the content marketing team to create shareable, engaging, and SEO-friendly social media content, including posts, videos, infographics, and more
Monitor and analyze social media performance metrics, such as engagement rates, reach, impressions, and click-through rates, using various analytics tools
4. Stay up-to-date with the latest social media algorithms, trends, and best practices in SEO to continuously refine and adapt our strategies
5. Identify and leverage social media influencers and communities relevant to our brand and target audience to expand our reach and visibility
6. Collaborate with other marketing teams to ensure consistent branding, messaging, and SEO integration across all digital channels
1. Bachelors degree in Marketing, Communications, or a related field
2. Proven experience in social media optimization, with a strong understanding of SEO principles and best practices
3. Excellent analytical and problem-solving skills, with the ability to interpret data and make data-driven decisions
4. Proficiency in using social media management tools, analytics platforms, and SEO tools (e.g., Hootsuite, Sprout Social, Google Analytics, SEMrush)
5. Strong written and verbal communication skills, with the ability to craft compelling and optimized social media content
6. HTML, CSS, and other web technologies are a plus
7. Ability to work collaboratively in a team environment and manage multiple projects simultaneously
Salary
Duration:
Salary during probation:
After probation:
Annual CTC: ₹ 2,00,000 - 2,40,000 /year
Perks
Informal dress code Free snacks & beverages
Number of openings
1
About TechCraft
Welcome to TechCraft (by Techzilla Ventures Private Limited), your ultimate destination for all things tech and style. As a leading tech lifestyle brand, we strive to provide our customers with a seamless fusion of technology and fashion. At TechCraft, we curate a wide range of cutting-edge products, including smartwatches, data cables, earphones, chargers, and much more.
TechCraft is not just a brand; it's a lifestyle. We believe that technology should enhance your life and reflect your personal style. Whether you're a tech enthusiast or a fashion-forward individual, our products empower you to express yourself while staying connected in the digital age.
Join us on our journey as we redefine the tech lifestyle. Explore our collection of smartwatches, data cables, earphones, chargers, and more, and discover the perfect blend of technology and style at TechCraft. Welcome to the future. Welcome to TechCraft.
