1. Develop and implement a comprehensive social media strategy to increase brand awareness, engagement, and conversions across various platforms
2. Create and curate engaging content for social media channels, including text posts, images, videos, and infographics, that align with the brand's voice and objectives along with the Graphic Designer
3. Manage and maintain the company's presence on social media platforms
4. Monitor social media channels for trends, news, and conversations relevant to the brand or industry, and leverage opportunities for engagement and interaction
5. Plan and execute social media advertising campaigns, including budget allocation, targeting, and optimization, to drive traffic, leads, and sales
6. Engage with the audience by responding to comments, messages, and inquiries in a timely and professional manner, fostering a positive community experience
7. Analyze social media performance metrics and generate reports to evaluate the effectiveness of campaigns and identify areas for improvement
8. Stay up-to-date with the latest trends and best practices in social media marketing, and recommend innovative strategies to enhance the brand's presence and engagement
9. Manage relationships with influencers and brand ambassadors, and coordinate collaborations and partnerships to expand reach and visibility
10. Monitor competitor activity and industry trends to identify opportunities and threats, and adjust social media strategies accordingly
11. Develop and maintain a social media content calendar, scheduling posts and updates in advance to ensure consistent and timely delivery of content
12. Continuously monitor and assess the effectiveness of social media efforts through analytics and feedback mechanisms, and iterate strategies to optimize performance over time
Aayom is a privately owned management consulting firm. Roundly considered to be one the company of its kind, it has achieved a level of renown so great as to be known even to laymen, despite a decade-long commitment to confidentiality that causes the firm to shroud details of its work and its client list in secrecy. In its practice areas, it addresses strategic, organizational, operational, and technological issues, always with a focus according to the firm on doing what is right for the client's business, not what is best for Aayom's bottom line. As for the range of those specialties, the list of industrial sectors the firm serves encompasses everything from commodities to the worlds of media, entertainment, and high tech. Aayom has completed almost 90 projects for social-sector organizations (foundations and nonprofits), local, regional, national, and international governments, and public-sector bodies over the last five years.
