Junior Social Media Marketing Manager Job

Key Responsibilities:

1. Content creation and scheduling:
a. Assist in creating, and publishing engaging content across social media platforms.
b. Schedule posts to maintain a consistent brand presence.
c. Ensure content aligns with brand voice, values, and goals.

2. Community management:
a. Engage with followers by responding to comments and messages promptly.
b. Monitor social media channels to manage audience interactions, questions, and feedback.
c. Identify and escalate potential issues or customer concerns as needed.

3. Campaign support:
a. Support the execution of social media campaigns by assisting with planning, tracking, and reporting.
b. Collaborate with design and content teams to ensure creative assets align with campaign objectives.

4. Market and competitor research:
a. Conduct basic research on industry trends, competitors, and audience preferences.
b. Analyze data to suggest improvements for content or engagement strategies.

5. Analytics and reporting:
a. Track and report on performance metrics such as reach, engagement, and follower growth.
b. Generate insights based on data analysis to improve future content and campaigns.

6. Brand Consistency:
a. Ensure all content follows brand guidelines and maintains a consistent tone and visual style.
b. Assist in enforcing brand standards across all social channels.

7. Social media listening:
a. Monitor online mentions of the brand, relevant hashtags, and industry conversations.
b. Compile insights on emerging trends or topics relevant to the brand and its audience.

8. Administrative support:
a. Manage social media calendars, asset libraries, and other organizational tasks.
b. Coordinate with cross-functional teams for content approval and alignment.
c. These responsibilities provide a solid foundation for developing social media skills while directly contributing to the team's success.

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