Junior Social Media Marketing Manager Job

Key responsibilities:

1. Manage day-to-day operations of Gatti Chutney's social media accounts (Instagram, Facebook, Twitter, LinkedIn, etc.)
2. Plan, create, and schedule engaging posts, stories, reels, and other content aligned with the brand's image and goals
3. Respond promptly to comments, messages, and reviews to maintain high engagement levels
4. Analyze performance metrics (e.g., reach, engagement, impressions) and prepare monthly social media performance reports
5. Collaborate with designers and photographers to create high-quality visuals and videos for online platforms
6. Write engaging captions, post descriptions, and campaign copy aligned with Gatti Chutney's voice and tone
7. Develop innovative content ideas, such as behind-the-scenes videos, recipe showcases, or team spotlights, to keep the audience engaged
8. Plan and execute paid social media campaigns to boost visibility and sales
9. Monitor and optimize ad campaigns to ensure the best return on investment (ROI)
10. Research social media trends and competitor strategies to keep Gatti Chutney ahead in the market
11. Plan and execute offline marketing campaigns, such as local events, food festivals, and collaborations
12. Manage distribution of flyers, pamphlets, and other promotional materials in target locations
13. Identify and build partnerships with local businesses and influencers for cross-promotions and collaborations
14. Track the performance and ROI of offline marketing activities and present findings to the Founder
15. Collect and analyze customer feedback from both online and offline platforms to improve marketing strategies
16. Engage with the community and customers to increase brand loyalty
17. Develop strategies to increase footfall in outlets through local marketing initiatives
18. Organize and oversee promotional events, including setting up stalls, banners, and giveaways
19. Coordinate logistics and team requirements for events to ensure smooth execution

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