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Marketing Researcher Job

Marketing Researcher

CRAC Learning Foundation

Gurgaon

Start date

Starts Immediately

CTC (ANNUAL)

₹ 2,40,000 - 6,00,000 ₹ 2,40,000 - 6,00,000 /year

Experience

1-3 years

1-3 years experience

Apply By

7 Dec' 24

Posted today

Job

1 applicants

About the job

Key responsibilities:

1. Campaign Development: Collaborate with the security team to create and execute marketing campaigns that align with our cybersecurity products and services
2. Market Research & Analysis: Conduct in-depth research on cybersecurity trends, competitors, and target audience needs
3. Content Creation & Strategy: Develop and strategize content for social media, email, and digital campaigns
4. Social Media Management: Manage and optimize content across LinkedIn, Twitter, YouTube, and Instagram, specifically targeting tech professionals and companies
5. Performance Tracking: Track and report on campaign metrics like engagement rates, lead generation, and conversion rates to assess effectiveness and make recommendations
6. Brand Voice & Positioning: Assist in establishing a consistent, authoritative brand voice that resonates with the cybersecurity audience
7. Collaborative Work: Work with cross-functional teams, especially in security and product development, to align messaging with cybersecurity objectives
8. Competitor Analysis: Regularly evaluate competitor strategies, identifying opportunities for improvement or innovation
9. Audience Insights: Develop an understanding of the target audience's needs, challenges, and preferred content for more effective outreach

Skill(s) required

Content Marketing Digital Marketing Email Marketing Facebook Marketing Instagram Marketing LinkedIn Marketing Market Analysis

Earn certifications in these skills

Learn Facebook Marketing

Learn Email Marketing

Learn Business Communication

Learn Business Analytics

Learn Digital Marketing

Who can apply

1. Candidates with minimum 1 years of experience.

Other requirements

1. At least 1 year of experience in marketing, including prior internship experience

2. Exposure to the cybersecurity field is a plus

3. Familiarity with SEO practices and tools like SEMrush and Moz

4. Proficiency in managing and creating content for Twitter, LinkedIn, YouTube, and Instagram

5. Understanding of platform-specific trends, engagement strategies, and content best practices

6. Strong analytical skills with experience in market research, competitive analysis, and audience profiling

7. Familiarity with digital marketing tools such as Google Analytics and Hootsuite

8. Knowledge or experience in cybersecurity concepts, terminologies, and market trends

9. Basic understanding of analytics and reporting tools specific to social media

Salary

Annual CTC: ₹ 2,40,000 - 6,00,000 /year

Number of openings

About CRAC Learning Foundation

Website

Our core team is led by experts across the industry including Amazon, Microsoft, AWS, Adobe, Yahoo, Apple, HackerOne, KPMG, Genepact, and more! Don't miss this opportunity to learn and work with our expert team while making a quality impact and improving the cybersecurity landscape.

CRAC Learning Foundation is a non-profit initiative (12A and 80G registered, Tax benefits for any donations!) started with a vision to eliminate cybercrimes and build a world that is cyber-aware. CRAC Learning Foundation started in the year 2022 and organized multiple small-scale cybersecurity events online as well as offline.
In the year 2024, we organized CRACCON 2024. Our community has reached 5000+ students with these events and we have an active community of 3000+ community members.

Activity on Internshala

Hiring since August 2024

3 opportunities posted