1. Campaign strategy and planning - Develop and execute paid advertising strategies that align with business objectives, identify target audiences, create detailed audience personas, and set clear campaign goals and KPIs.
2. Platform management - Manage paid ad campaigns across platforms like Google Ads, Facebook Ads, Instagram, LinkedIn, Twitter, and others, while staying updated on platform changes and emerging trends.
3. Ad creation and optimization - Write compelling ad copy, design visually appealing ad creatives, conduct A/B testing, and continuously optimize campaigns to improve performance and ROI.
4. Budget management - Allocate and manage campaign budgets effectively, and monitor and adjust spending to ensure efficient use of the advertising budget.
5. Performance analysis and reporting - Track, measure, and analyze campaign performance data, prepare detailed performance reports and provide insights and recommendations based on metrics like CTR, CPC, CPA, and ROI.
6. Keyword and audience research - Conduct keyword research to identify high-performing keywords for search campaigns and perform audience research to target relevant audience segments.
7. Collaboration - Work closely with content, design, and marketing teams to ensure cohesive campaign execution and align advertising efforts with overall marketing strategies.
8. Tool utilization - Utilize various advertising tools and platforms for campaign management, tracking, and analysis, staying proficient with tools like Google Analytics and Facebook Business Manager.
Qualifications:
1. Proven experience in managing paid advertising campaigns.
2. Strong knowledge of digital advertising platforms (e.g., Google Ads, Facebook Ads).
3. Proficiency in analyzing and interpreting data and metrics.
4. Ability to conduct keyword research.
5. Up-to-date knowledge of industry trends and best practices.
6. Excellent communication and collaboration skills.
7. Attention to detail and strong problem-solving skills.
8. Experience with A/B testing and optimization.
9. Google Ads certification is a plus.
10. Bachelor's degree in marketing, business, or related field.
Skill(s) required
Data AnalysisDigital AdvertisingDigital MarketingEmail MarketingFacebook AdsGoogle AdWordsGoogle AnalyticsInstagram MarketingYouTube Ads
MiM-Essay is one of the world's leading education consulting groups, specializing in helping students gain admission to the best business schools globally. We have experienced exponential growth over the last few years and are valued at over 35 million USD (300+ crores). Additionally, we have a sister company, MentR-Me, which is a free-to-use, one-stop study abroad platform offering students free assistance to achieve admission to their dream schools. We have successfully assisted over 7000 students in gaining admission to top business and engineering schools such as MIT, Cornell, LBS, NUS, HEC Paris, UC Berkeley, and more.
