Performance Marketer - Digital Marketing Job

We are looking for a highly skilled and data-driven Performance Marketer with expertise in lead generation, marketing automation, and strategy building. The ideal candidate will play a pivotal role in driving growth through paid digital campaigns, optimizing marketing funnels, and ensuring successful automation processes.

Key Responsibilities:

1. Lead Generation: Develop and execute high-impact lead generation strategies across various channels (Google Ads, Meta, LinkedIn, etc.), driving qualified leads into the marketing funnel.
2. Paid Media Campaigns: Plan, launch, and manage paid marketing campaigns (PPC, display, social ads) while continually optimizing for cost-efficiency and ROI.
3. Marketing Automation: Set up, manage, and optimize marketing automation workflows using tools such as HubSpot, Marketo, or ActiveCampaign to nurture leads and improve conversions.
4. Strategy Building: Design and implement robust marketing strategies for client acquisition, retention, and overall brand growth, aligned with business objectives.
5. Funnel Optimization: Analyze customer journeys and optimize marketing funnels to increase lead-to-customer conversion rates through A/B testing and continuous performance improvements.
6. Data Analytics & Reporting: Monitor campaign performance, analyze data to generate insights, and provide clear reporting on KPIs, including CPA, ROI, and LTV.
7. Cross-Channel Coordination: Work closely with other teams such as content, design, and sales to ensure consistent and optimized messaging across all marketing channels.
8. Competitor Research: Conduct competitive analysis and stay updated on market trends, implementing new tactics to gain a competitive advantage.
9 Budget Management: Manage advertising budgets across channels, ensuring efficient spend allocation and high return on investment.
10. Growth Hacking: Identify new growth opportunities and innovate creative marketing strategies that generate more leads and conversions at a lower cost.

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