PPC Executive Job

Key Responsibilities:

1. Analyze website architecture, and content and make optimization changes
2. Submitting sites on various search engines/directories
3. Ability to identify the right keywords for the right internal pages
4. Webmaster knowledge required. Google webmaster tools familiarity
5. Google analytics & social media channels knowledge required
6. Creating Excel reports
7. On page & off page optimization
8. Experience with a robust keyword research tool and analytics
9. Understand the difference between traffic keywords and converting keywords
10. Analyse, monitor, and report on ROI for all PPC campaigns to the Marketing Manager.
11. Analyse, monitor, and report on competitors' PPC campaigns including keywords being targeted
12. Manage and monitor spending to ensure it is in line with the assigned budget.
13. Keep up to date with market and technology-related developments
14. Manage link-building activities and develop a strong backlink profile to improve domain authority and ranking.

Required skills and Education Qualification
1. 1 + Years experience in PPC
2. GCSE/A Levels/Degree (as per company minimum requirements usually requires a marketing, communications, advertising, or business-related HND/Degree)
3. Relevant previous experience and success within a similar PPC or Digital Marketing focused role.
4. Current knowledge of Google Analytics and other digital marketing software and tools.
5. Experience with Google Analytics, Google AdWords, and Facebook business.
6. Functional experience with all channels of social media
7. Advanced knowledge of Excel and PowerPoint
8. Strong attention to detail
9. Strong interpersonal skills, listening skills, and articulate presenter
10. Excellent writing proficiency and content creation skill

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