1. Understand the structure, flow, and purpose of different articles and be able to research topics thoroughly and fact-check/source-check them for accuracy
2. Proofread and edit articles, including both substantive and copyediting
3. Create AI-free, plagiarism-free, high-quality content for a variety of verticals (including finance) as per tight deadlines
6. Adapt and create content to meet parameters like tonality, style, and more
7. Edit content created by the team and ensure it is in line with client expectations as per deadlines
8. Optimise content for search engines and SERP features
As a boutique content solutions company, Edisol works closely with brands on the ideation and execution of their B2B and B2C content marketing strategies. From webpages to blogs, PR articles, emailers, whitepapers, newsletters, case studies, infographics, e-books, and coffee table books - we cover the gamut across content formats to make a measurable impact.
We have been able to boost domain authority, rank on the first page of Google search, and reach our client's marketing goals with our content. Our niche is in the finance and tech spheres and we focus on thought leadership content. We have created many articles with CXO bylines to establish credibility, authenticity and authority.
Our approach to content marketing is journalistic, backed by industry-specific research and an understanding of the ecosystem in which the brand functions.
