Digital Marketing Executive Job (Remote)

Key responsibilities:

1. Work on ads:
i. Create and optimize Google and Meta ads campaigns
ii. Conduct keyword research and analysis to identify high-performing keywords
iii. Set up ad groups and write compelling ad copy
iv. Monitor and adjust bids to maximize campaign performance
v. Analyze campaign metrics and generate reports on key performance indicators (KPIs)
2. Social media management:
i. Develop, implement, and manage our social media strategy for Facebook, LinkedIn, Instagram, and Twitter
ii. Create and curate engaging content (text, image, video) for our social media platforms
iii. Schedule and publish posts
iv. Analyze social media metrics and generate reports to measure the effectiveness of campaigns

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