Junior Search Engine Optimization (SEO) Executive Job (Remote)

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Junior Search Engine Optimization (SEO) Executive

Work from home

Start date
Starts Immediately
CTC (ANNUAL)
₹ 2,00,000 ₹ 2,00,000 /year
Experience
1-4 years
1-4 years experience
Apply By
15 Jun' 24
Posted 3 weeks ago
Job

About the job

We are seeking a talented SEO Executive with expertise in local SEO to join our team at New Cambridge College. As a key member of our digital marketing team, you will focus on optimizing our online presence to attract students in our target cities/regions, promote our courses, and improve our visibility in local search results.

Key Responsibilities:

1. Develop and implement local SEO strategies to increase New Cambridge College's visibility in target cities/regions for student visa services and preparatory courses.
2. Conduct comprehensive keyword research to identify relevant local search terms related to student visas, IELTS, GRE, GMAT, SAT, and other exam preparation.
3. Optimize website content, meta tags, and on-page elements to improve local search rankings and organic traffic for targeted keywords.
4. Manage and optimize Google My Business (GMB) profile for New Cambridge College, including regular updates, review management, and posting localized content.
5. Implement local link-building strategies to enhance domain authority and improve local search visibility.
6. Utilize SEO tools such as Google Analytics, Search Console, SEMrush, and others to monitor website performance, track key metrics, and generate actionable insights.
7. Prepare detailed SEO performance reports on a regular basis, highlighting key metrics, trends, and areas for improvement.
8. Stay updated with industry trends, algorithm changes, and best practices in local SEO to ensure New Cambridge College remains competitive.
9. Collaborate with the marketing team, content creators, and web developers to integrate SEO best practices into website updates, content creation, and digital marketing campaigns.
10. Provide SEO guidance and support to other departments as needed, ensuring consistency and effectiveness across all online channels.

Skill(s) required

Digital Marketing English Proficiency (Written) Google AdWords Google Analytics Search Engine Marketing (SEM) Search Engine Optimization (SEO) Social Media Marketing

Who can apply

1. Candidates with minimum 1 years of experience.

Other requirements

1. Bachelors degree in marketing, communications, or related field.

2. Proven experience as an SEO Executive or similar role, with a focus on local SEO strategies and techniques.

3. Strong understanding of search engine algorithms, local search ranking factors, and SEO best practices.

4. Proficiency in SEO tools such as Google Analytics, Search Console, SEMrush, Moz, or similar platforms.

5. Excellent analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.

6. Effective communication skills, both written and verbal, with the ability to collaborate across teams.

7. Detail-oriented with strong organizational skills and the ability to manage multiple projects simultaneously.

8. Self-motivated and proactive with a passion for staying updated with the latest developments in SEO and digital marketing.

9. Certification in Google Analytics or other SEO-related certifications is a plus.

10. Knowledge of student visa processes, exam preparation courses, and education industry trends is beneficial but not required.

Salary

Annual CTC: ₹ 2,00,000 /year

Number of openings

1

About New Cambridge College

New Cambridge College, a renowned name in the overseas education industry, is the guide that every Indian student needs. As per a popular survey, one in every five students dreams of studying abroad. Unfortunately, the lack of proper information and guidance makes the process even more complicated. Despite numerous help desks and available guidelines, relocating to a completely new land brings a lot of questions along.

Cambridge Overseas, with its services and ties in countries like the USA, the UK, Canada, Australia, New Zealand, Germany, France, Singapore, and many other countries, is the guide that an Indian student seeks help from. Providing a one-stop solution to its students looking to migrate to foreign countries for higher studies, Cambridge Overseas has become the number one choice of every student preparing to go abroad for higher studies in Chandigarh.
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