As a senior digital marketing executive, your mission is to maximize our online marketing efforts' return on investment (ROI). You'll immerse yourself in the digital marketing landscape and utilize your expertise in Google Ads (search, display, YouTube, shopping), Facebook lead generation, catalogue campaigns, Ads, etc. to drive results.
Key Responsibilities:
1. Craft and execute effective paid search strategies that deliver results.
2. Take the lead in launching and optimizing various PPC campaigns.
3. Manage accounts on major search platforms like Google Ad Words, Meta, Linked in and Bing.
4. Drive keyword selection and audience targeting for impactful campaigns.
5. Keep a close eye on budgets, adjusting bids to optimize ROI.
6. Monitor KPIs, offering insights to enhance performance.
7. Create engaging, concise ad copy that captivates audiences.
8. Innovate by suggesting and developing new campaigns across multiple channels.
9. Foster valuable partnerships with PPC ad [Google Ads (search, display, YouTube,
shopping), Facebook lead generation, catalogue campaigns, LinkedIn ads, etc to drive results] platforms and vendors.
10. Devise strategies to mitigate click fraud risks.
11. Stay ahead of PPC and SEM trends, bringing fresh ideas to the table.
13. Collaborate with the team to align strategies with client objectives.
1. Candidates with minimum 3 years of experience.
1. Minimum of 3+ years of experience in digital marketing.
2. Proven expertise in PPC ad [Google Ads (search, display, YouTube,
shopping), Facebook lead generation, catalogue campaigns, LinkedIn ads, etc to drive results] platforms and vendors.
3. Strong knowledge of SEO, online marketing channels, and Google Analytics.
4. Familiarity with various platforms (AdWords, Facebook, Yahoo) is a plus.
5. Proficiency in analytics tools like Google Analytics, Tableau, and Web Trends.
6. Basic understanding of HTML and XML is advantageous.
7. Proficient in MS Office, especially Excel.
8. Exceptional communication and copywriting skills.
9. Thrives under pressure and consistently meets deadlines.
Qualifications that will set you apart:
1. Graduate/Post graduate
2. Proven team collaboration experience.
3. Solution-oriented mindset with a passion for digital marketing.
4. Completion of digital marketing fundamentals and related courses.
5. Google Ads certification (search, display, Youtube, shopping, apps).
6. Proficiency in English and Hindi.
Annual CTC: ₹ 5,00,000 - 6,00,000 /year
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