Senior Digital Marketing Manager Job

Key Responsibilities:

1. Strategic Planning: Develop and lead comprehensive digital marketing strategies to drive brand awareness, engagement, and conversions across various digital channels.
2. Campaign Management: Oversee the execution of digital marketing campaigns, ensuring alignment with business objectives and managing budgets, timelines, and resources effectively.
3. Performance Analysis: Monitor, analyze, and report on key performance metrics to measure the success of campaigns, making data-driven decisions to optimize ROI.
4. Content Strategy: Guide the creation of high-quality, engaging content for websites, social media, email marketing, and other digital platforms, ensuring consistency with brand messaging.
5. SEO and SEM Leadership: Direct SEO and SEM initiatives to enhance online visibility, driving traffic and improving search engine rankings.
6. Team Collaboration: Lead and mentor a team of digital marketing professionals, fostering collaboration and innovation to achieve marketing goals.
7. Market Research: Conduct in-depth market research to stay ahead of industry trends, identify new opportunities, and adapt strategies accordingly.
8. Stakeholder Communication: Present insights, strategies, and results to key stakeholders, including senior management, to ensure alignment with overall business objectives.
9. Vendor Management: Manage relationships with external agencies, vendors, and partners to ensure high-quality execution of digital marketing activities.
10. Innovation: Continuously explore and implement new digital marketing tools, technologies, and best practices to keep the company at the forefront of digital innovation.

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