Social Media Marketing Manager Job

Key responsibilities:

1. Develop compelling and relevant content, social media posts, videos, infographics, and other multimedia materials
2. Ensure that all content aligns with the organization's branding and messaging guidelines
3. Stay updated with industry trends and suggest innovative ideas to enhance our content strategy
4. Manage and update social media profiles on platforms such as Facebook, Instagram, LinkedIn, and any other relevant channels
5. Plan and schedule posts to ensure consistent engagement with the audience
6. Monitor social media trends and initiate engagement with followers and potential customers
7. Collaborate with the marketing manager to develop and implement an effective content strategy that aligns with marketing goals
8. Create and manage content calendars to ensure a consistent and timely publishing schedule
9. Create campaigns for emails & WhatsApp
10. Create content for the ads team
11. Analyze performance data and adjust the content strategy based on insights and KPIs
12. Interact with the online community, responding to comments, messages, and feedback in a timely and professional manner
13. Foster and build relationships with followers and advocates of the brand
14. Track and report on key performance metrics using tools like Google Analytics and social media analytics platforms
15. Provide regular reports to demonstrate the impact of content and social media efforts on business objectives
16. Manage and update website content using our chosen CMS, ensuring accuracy, relevance, and a consistent brand image
17. Conduct thorough research on assigned topics to create informative and well-structured content pieces
18. Proofread and edit content for grammar, style, and accuracy
19. Ensure all content adheres to brand guidelines and follows SEO best practices

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