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How to Find & Apply for Digital Marketing Jobs in Chennai?
The global digital marketing industry has reached an estimated $667 billion in 2024. Chennai, the cultural and technological hub of South India, has emerged as an important destination for digital marketing professionals. The city is home to many tech companies, startups, educational institutions, and digital marketing agencies, requiring skilled professionals to help them boost their online presence. This guide provides insights into finding and applying for digital marketing jobs in Chennai, including key skills, top recruiters, and strategies for landing your dream role.
Scope of Digital Marketing Jobs in Chennai
The industries in Chennai offer various opportunities for digital marketing professionals. As businesses focus more on building their web presence and market reach, digital marketing applications have become important for companies.
Here are some key sectors that actively offer digital marketing job openings in Chennai:
- E-commerce: Chennai has witnessed a surge in e-commerce platforms like BigBasket, Flipkart, and Amazon, setting up operations in the city. These retail companies recruit digital marketing professionals for SEO, paid campaigns, and social media marketing.
- IT & Technology: Companies in Chennai have a high demand for digital marketing experts since the city is home to IT giants like Infosys, Wipro, Cognizant, and startups in the tech space. The professionals primarily handle content creation, paid marketing, and performance analysis tasks for establishing an online presence.
- Healthcare & Pharmaceuticals: Digital marketing job vacancies in the healthcare industry in Chennai are also increasing. Hospitals and clinics use SEO, SEM, and social media to engage patients and advertise medical facilities.
- Education & Edtech: Many renowned educational institutions and growing edtech startups are based in Chennai. These firms hire digital marketing professionals to handle content strategy, paid advertising, and lead generation.
- Automotive: Chennai, often referred to as the ‘Detroit of India’, is a major hub for the automotive industry. Companies like Hyundai, BMW, and Renault regularly hire digital marketers to promote their products and services online.
- Real Estate: Real estate agencies in Chennai are growing at a fast pace. These agencies require digital marketing expertise to improve online visibility, run targeted campaigns, and generate leads.
Essential Certifications for Getting a Digital Marketing Job in Chennai
Certificates in the domain of digital marketing help improve your profile and increase your chances of landing a job. If you are looking to have a successful career in digital marketing, here are some essential short-term certifications to consider:
- Digital Marketing Course: In a digital marketing course, you will get to learn about website creation, SEO, SEM, social media marketing, and more.
- Duration: 6 weeks
- Fees: ₹1,349
- Business Analytics Course: Through a business analytics course, you can master data analysis, visualization, and interpretation.
- Duration: 6 weeks
- Fees: ₹1,349
- Business Communication Course: With the help of a business communication course, you can develop effective communication skills for pursuing a digital marketing job in Chennai.
- Duration: 6 weeks
- Fees: ₹1,349
- Digital Marketing Placement Guarantee Course: A digital marketing placement guarantee course is a comprehensive program covering digital marketing strategies and tools. You get assured placement assistance with the help of experts.
- Duration: 5 months
- Fees: ₹37,500
- Product Management Placement Guarantee Course: Through a product management placement guarantee course, you can learn product development, marketing, and launch strategies. Additionally, you get an assured placement guarantee in the domain of digital marketing.
- Duration: 5 months
- Fees: ₹37,500
Top Companies Offering Digital Marketing Jobs in Chennai
The thriving business environment of Chennai has various companies and agencies that regularly hire digital marketing professionals. Some of the top companies offering digital marketing job in Chennai include industry leaders like Amazon, which frequently posts jobs across various roles in the digital marketing domain.
- BigBasket
- Cognizant
- Infosys
- Indian Bank
- TCS
- HDFC Bank
- HCL Technologies
- Accenture
- Saint-Gobain
- Zoho
- Fidelity Investments
- Larsen & Turbo
- Barclays
- TVS
Popular Digital Marketing Job Roles in Chennai
There are various digital marketing roles available in Chennai, catering to a wide range of expertise and experience levels. Among these, SEO jobs in Chennai stand out as a popular choice, alongside roles like:
- Digital Marketing Executive
- SEO Specialist
- Social Media Manager
- Content Marketing Specialist
- PPC Specialist
- SEO Manager
- Email Marketing Specialist
- Digital Marketing Manager
Digital Marketing Jobs Salary in Chennai
Salaries for digital marketing jobs in Chennai are competitive and vary depending on experience, skill set, and job role. Here’s a general overview of the salary range for digital marketing professionals in Chennai:
- Digital Marketing Executive: ₹2.5 LPA - ₹5 LPA
- SEO Specialist: ₹3 LPA - ₹7 LPA
- Social Media Manager: ₹3.5 LPA - ₹8 LPA
- Content Marketing Specialist: ₹3 LPA - ₹8 LPA
- Digital Marketing Manager: ₹6 LPA - ₹15 LPA
- PPC Specialist: ₹3.5 LPA - ₹8 LPA
- Marketing Director: ₹10 LPA - ₹25 LPA
Top Locations to Find Digital Marketing Jobs in Chennai
Certain areas in Chennai are known for their high concentration of digital marketing opportunities. These locations include tech parks, business hubs, and commercial centers.
Here are some prime locations to look for digital marketing openings in Chennai:
- Tidel Park
- Omr (Old Mahabalipuram Road)
- Guindy
- Madhya Kailash
- Nungambakkam
- Adyar
How to Find & Apply for Digital Marketing Jobs in Chennai on Internshala?
Internshala is a great platform to find digital marketing jobs in Chennai, whether you're a fresher or have prior experience. Here’s how you can get started by looking for digital marketing job openings through Internshala:
- Create a Strong Profile: Highlight your skills in SEO, content creation, PPC, social media, and any relevant certifications.
- Set Job Alerts: Stay updated by setting job alerts specifically for digital marketing jobs in Chennai.
- Apply Filters: Narrow the job search using filters such as job profile, location, experience level, or salary range to focus on opportunities that align with your goals.
- Customize Your Resume: Tailor your resume and cover letter for each application, highlighting your skills and achievements in digital marketing.
- Prepare for Interviews: Be ready to discuss your digital marketing expertise, such as your experience with SEO, SEM, content marketing, and analytics tools.