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At True Diamond, we're shaking up the diamond game! We craft stunning, lab-grown diamonds jewellery that are 100% certified, eco-friendly, and luxurious without the guilt. Our mission? To make statement worthy solitaire jewellery accessible to everyone while keeping the Earth happy. Founded by two folks with over decades of experience in the diamond FMCG industry. We have built a unique proprietary model to sell diamond jewellery with an AOV of 1L+ PURELY ONLINE using a differentiated business model - PERSONAL COMMERCE.
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