The Better Shop

About The Better Shop

The Better Shop aims to solve a common problem faced by every Indian consumer - Misleading marketing. Almost all brands mis-sell, overstate health benefits, and hide harmful ingredients. Our Atta noodle has more maida than atta, our Sugar-Free Bars are filled with artificial sweeteners and our 100% Fruit Juices are concentrated syrups mixed with water. The rot runs deep, and it infects almost every food packet you've ever picked off a retail shelf. Most brands have been fooling us for far too long, and maybe it's time to put an end to it. Introducing The Better Shop! Imagine an online store you can blindly trust. The Better Shop is a d2c marketplace for consumers to discover and shop all things packaged food, handpicked from honest brands. We separate the wheat from the chaff so that consumers can make informed choices and shop without worry. The Better Shop is on a mission to help Indians discover and consume better. Join us if our mission excites you!