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In 2012, Ambareesh Murty and Ashish Shah pioneered omnichannel retail to launch Pepperfry, India's leading e-commerce marketplace for furniture and home goods. In the last decade, Pepperfry has disrupted the tenets of classical retail by combining an online virtual catalog, an extensive in-house supply chain, and a large omnichannel footprint covering more than 100 cities in India. Life can be a 'bed of roses' (if the bed is from Pepperfry).
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