Digital Marketing Executive Job

We are looking for a 'Digital Marketing Executive' who can ideate, develop, and execute marketing strategies to increase our company's brand awareness and lead pipeline through online and offline channels. You will work closely with the sales team and the marketing team to ensure our marketing efforts are aligned with the company's goals and objectives. The ideal candidate will have prior marketing experience, a flair for writing and thinking out of the box, be a people person, and be attentive to detail. We're looking for someone who is creative with words and visuals, results-driven, and able to meet set deadlines.

Key responsibilities:

1. Write engaging content for all kinds of marketing assets and collateral, including but not limited to Instagram captions, blogs, emailers, brochures, press releases, presentations, cold emails, influencer outreach, etc
2. Work with the marketing team to test new marketing campaigns, identify potential online marketing channels, as well as advise on the creation of creative digital assets like lead magnets, infographics, case studies, etc
3. Monitor and map the progress of online marketing activities using various analytical tools such as Google Analytics, Google Search Console, etc
4. Assist the marketing team with content ideation, creation, and distribution
5. Assist the marketing team with research, development, and execution of marketing campaigns
6. Conduct research and implement cold marketing strategies via various platforms, for example, LinkedIn
7. Work with the marketing team in scaling brand and company awareness via various online and offline SEO activities
8. Work with the marketing team to create and implement website improvement strategies on a monthly basis
9. Attend on-ground events and exhibitions to enable content curation and creation

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