Adaan Digital Solutions Pvt. Ltd (www.adaan.com)
Adaan Digital Solutions is a full-service digital agency specializing in visual communication design, content creation, content curation, and digital marketing. We offer consultation for digital transformation and fulfilling digital marketing services and solutions for businesses of all sizes and scales. As a digital fulfillment partner for leading publishers and digital agencies across Australia, India, Europe, Canada, the USA, and the Caribbean, we have built over 1 million websites for SMBs in the last 18 years of our operations. Our USP is creating Total Internet Marketing Environments (TIME) utilizing Technology, Innovation, Measurement & Experience across the web and mobile. We are proud to carry forward the legacy of the 100-year-old publishing group, Tej Bandhu Group.
We are seeking a motivated Junior Content Writer to join our Content team. As a Junior Content Writer, you will assist in the creation of engaging and high-quality website copy for SMBs. This role provides an excellent opportunity to develop your skills in content writing within a dynamic team environment.
Overall Objective:
Write high-quality, engaging website copy that increases leads and conversions for UK-based SMB lead generation websites, adhering to British English standards and cultural nuances.
Key responsibilities:
1. Content Engagement and Readability:
KPI: Flesch-Kincaid Reading Ease Score: Maintain above 70 scores for all content (targeting easier readability for UK audiences)
2. Accuracy and Cultural Nuances:
KPI: Zero spelling and grammar errors in all content (as evaluated by a professional editor or reputable grammar-checking tool)
KPI: Content adheres to British English spelling, punctuation, and grammar conventions
KPI: Content avoids cultural references or slang not understood by the UK target audience
3. Website Brief Adherence:
KPI: All content adheres to the agreed-upon website brief (word length, tone, target audience, key messages, etc.)
4. SEO Optimization:
KPI: Keyword density within the recommended range for targeted keywords
KPI: Meta descriptions optimized for click-through rates and include relevant keywords
KPI: Compelling calls to action (CTAs) that encourage conversions
Adaan Digital Solutions is a full-service digital agency specializing in visual communication design, content creation, content curation, and digital marketing. We offer consultation for digital transformation and fulfilling digital marketing services and solutions for businesses of all sizes and scales. As a digital fulfilment partner for leading publishers and digital agencies across Australia, India, Europe, Canada, the USA,and the Caribbean, we have built over 1 million websites for SMBs in the last 18 years of our operations. Our USP is creating Total Internet Marketing Environments (TIME) utilizing Technology, Innovation, Measurement & Experience across the web and mobile.We are proud to carry forward the legacy of the 100-year-old publishing group, Tej Bandhu Group.